Technology augments our experience of the world, allows us to work more efficiently: Isobar report

The ‘Augmented Humanity: Isobar Trends Report 2019’ explores the changing nature of the human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands. Also find five key trends that businesses and brands need to know

Isobar, the global digital agency from Dentsu Aegis Network, has released the ‘Augmented Humanity: Isobar Trends Report 2019’, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019.

Written by the innovation and strategy experts across Isobar’s 85 offices in 45 markets, the report, which is available for download at isobar.com, is built on the concept of Augmented Humanity, developed by Isobar, in 2018. The 2019 trends report explores the changing nature of human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands.

The report is centred round a belief that technology augments our experience of the world, allowing us to work more efficiently, to live healthier lifestyles, to make better human decisions and to expand our creativity. It explains why Isobar believes that this is an important moment in human history, outlines some of the myriad opportunities that these technological developments open up and shines a light on some of the challenges posed by digital disruption.

Jean Lin

Jean Lin, Isobar’s Global CEO, said, “Technology today plays a key role in driving relevance, scale, and elevating human experiences. It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.”

Shamsuddin Jasani

Commenting on the launch, Shamsuddin Jasani, Group Managing Director, Isobar South Asia, said, “We need to embrace the power of technology. Today, we are on the edge of an augmented age where technology is redefining the possibilities of what a human can truly be capable of. This next phase of transformational technological advances, wearable and embedded devices will unlock human potential by tapping into almost all our day to day activities. In 2019, we shall see how digital is going to be omnipresent and VOICE will be the biggest game changer in the field of marketing.”

Isobar’s five key trends for 2019 are:

  1. The evolving interface: How the intersection between humans and technology is changing
  2. The human algorithm: How data can help us to better understand ourselves and enable better decisions
  3. The fluid vs the collective self: How the digital world enhances personal and collective experiences
  4. The trust paradox: How technology can help or hinder our understanding of the increasingly complex world around us
  5. The transformed experience: How Augmented Humanity enables us to feel and experience the world differently and in deeper ways

The annual report provides guidance on navigating this new landscape to keep businesses and brands ahead of the curve for 2019 and beyond. Each chapter outlines why these developments are important, key examples of the trends in action, why businesses need to be aware of them and how they can take advantage of their positive potential.

[“source=cnbc”]

Health Expert Luke Coutinho Tells Us How This Lifestyle Change Can Help In Weight Loss!

Health Expert Luke Coutinho Tells Us How This Lifestyle Change Can Help In Weight Loss!

Do you eat late night dinners? It might take a toll on your body. Luke Coutinho in his recent live Facebook video addresses the issue of eating late dinners and how it adversely affects our bodies. Whether your goal is losing weight, body fat or detoxifying the body eating early dinners can make a significant impact on your life. To keep your body fit and healthy, skipping your meals might not be a wise option, especially at night. Many people think that skipping dinner can aid in weight loss. When you skip a meal, the body starts to crave for food, thus making you overeat whenever you eat. Having an early dinner offers several health benefits. It helps you to lead a better lifestyle and will have a positive impact on your overall health. It’s never too late to make a lifestyle change. If you eat late night dinner, it is time you think over it and try eat early dinners. If you eat your dinner at nine in the night try eating at eight and then gradually at seven in the evening.

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[“source=marketingweek]

Twitter bots spread misinformation in 2016 US election: Study

Automated Twitter accounts or “bots” played a disproportionate role in spreading misinformation online during the 2016 US presidential election, according to a study.

The research, published in the journal Nature Communications, analysed 14 million messages and 400,000 articles shared on Twitter between May 2016 and March 2017.

The period spans the end of the 2016 presidential primaries and the presidential inauguration on January 20, 2017.

Researchers from Indiana University in the US found that a mere six per cent of Twitter accounts that the study identified as bots were enough to spread 31 per cent of the “low-credibility” information on the network.

These accounts were also responsible for 34 per cent of all articles shared from “low-credibility” sources, they found.

The study also found that bots played a major role promoting low-credibility content in the first few moments before a story goes viral.

The brief length of this time — 2 to 10 seconds — highlights the challenges of countering the spread of misinformation online, researchers said.

Similar issues are seen in other complex environments like the stock market, where serious problems can arise in mere moments due to the impact of high-frequency trading.

“This study finds that bots significantly contribute to the spread of misinformation online — as well as shows how quickly these messages can spread,” said Filippo Menczer, a professor at Indiana University.

The analysis also revealed that bots amplify a message’s volume and visibility until it’s more likely to be shared broadly — despite only representing a small fraction of the accounts that spread viral messages.

“People tend to put greater trust in messages that appear to originate from many people,” said Giovanni Luca Ciampaglia, an assistant research scientist at Indiana University.

“Bots prey upon this trust by making messages seem so popular that real people are tricked into spreading their messages for them,” Ciampaglia said.

Information sources labelled as low-credibility in the study were identified based upon their appearance on lists produced by independent third-party organisations of outlets that regularly share false or misleading information.

These sources — such as websites with misleading names like “USAToday.com.co” — include outlets with both right- and left-leaning points of view, researchers said.

They also identified other tactics for spreading misinformation with Twitter bots.

These included amplifying a single tweet — potentially controlled by a human operator –across hundreds of automated retweets; repeating links in recurring posts; and targeting highly influential accounts.

For instance, the study cites a case in which a single account mentioned @realDonaldTrump in 19 separate messages about millions of illegal immigrants casting votes in the presidential election — a false claim that was also a major administration talking point.

The researchers also ran an experiment inside a simulated version of Twitter.

They found that the deletion of 10 per cent of the accounts in the system — based on their likelihood to be bots — resulted in a major drop in the number of stories from low-credibility sources in the network.

“This experiment suggests that the elimination of bots from social networks would significantly reduce the amount of misinformation on these networks,” Menczer said.

[“source=cnbc”]

This Samsung exec wants gadgets to start talking to us like friends right out of the box

Gadgets of the future

It sounds incredibly dystopian, and like a nod to Spike Jonze’s 2013 movie Her, but Viv Labs CEO Dag Kittlaus shared his quirky-sounding vision for the future of gadgets and machines during a discussion this week as part of the Samsung Developer Conference. One day, he imagines, you’re going to make a tech purchase of some kind, take it home, pull it out of the box, plug it in — and it’s just going to start talking to you. Politely, like a friend, in a kind of high-tech superseding of the days when you had to navigate start menus and read instructions. It will just know who you are, what you like (thanks to pre-loaded data), and will ask you what you want to do next.

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“I have a vision — and I think a lot of us here at Samsung share this vision — where it’s not just about buying a cool, shiny object anymore,” said Kittlaus, who’s also a co-creator of Apple’s Siri. “I can imagine a day where every time you buy a Samsung product, you literally take it out of the box, plug it in, authenticate yourself somehow and it says, ‘Hi Spike, how’s it going today? I just downloaded your favorite preferences. Do you have any questions on how to use me?”

The reference to Spike was because Jonze himself, along with Samsung CMO Marc Mathieu, were onstage with Kittlaus, who painted an ambitious future for a company that makes and ships 500 million TVs, dishwashers, appliances and other gadgets each year.

“It knows you,” Kittlaus continued, as reported by VentureBeat, “and that is sort of the first step toward moving from, ‘Wow, this is a really cool, shiny new device’ to creating an emotional relationship with a brand or a company that has gone so far as to take these ideas and really turn them into products, where it just makes you feel good when you pull it out of the box. And it knows you, and it knows your past and it can help you.”

It’s yet another radical vision of the future to come out of Samsung’s conference this week, the highlight of which has arguably been its long-awaited reveal of a foldable smartphone display. Samsung, however, also showed off a new version of its Bixby virtual assistant that’s based on technology developed by Kittlaus’ Viv Labs. Samsung’s mobile chief DJ Koh reiterated the 500 million shipments figure during the conference, and when you couple that with the company committing to put AI into all of its devices over the next two years, you quickly see how comments and ideas like Kittlaus’ this week shouldn’t be ignored. As he sees it, it’s a matter of when, not if, we’ll find it utter commonplace to talk to most, if not all, of our tech gadgets.

[“source=forbes]