Deaf gym junkie’s Auslan fitness classes believed to be Australian first

Deaf gym instructor Jarran Harris with a kettle bell

All around Australia, gym-goers are yelled at by enthusiastic exercise class instructors to go harder and faster.

But, that can be pretty tough to follow if you’re deaf.

Self-described Hobart gym freak Jarran Harris was born without hearing.

The 27-year-old is combining his passion for fitness with his skills Australian sign language (Auslan) to instruct gym classes for the deaf.

The free classes will be trialled for six months at Hobart’s PCYC, which received support from the Hobart City Council to establish the classes and provide free membership for participants.

It’s believed to be an Australian first.

Signing the workout

To get the class pumping, Mr Harris will use Auslan to explain the moves along with emphasised expressions.

He said deaf people would feel more comfortable participating in the class if it was run by a deaf person.

“It will break down the barriers,” he said.

“I’ll be running bootcamp and circuit which involves weight training along with a core workout, whole-body workout and we will use exercise equipment.”

Breaking down daily barriers

There are about 500 deaf people in Tasmania, and one in six of the population are hard of hearing.

Expression Australia chief executive Christine Mathieson said deaf and hard-of-hearing people experienced many barriers in daily life, particularly when it came to access to communication and Auslan.

She said the InstructAbility program was great example of making an everyday activity more accessible.

“By having a deaf instructor who is fitness industry qualified running classes in Auslan means people can access the program in their native language,” she said.

[“source=abc.net.au]

 

 

Technology augments our experience of the world, allows us to work more efficiently: Isobar report

The ‘Augmented Humanity: Isobar Trends Report 2019’ explores the changing nature of the human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands. Also find five key trends that businesses and brands need to know

Isobar, the global digital agency from Dentsu Aegis Network, has released the ‘Augmented Humanity: Isobar Trends Report 2019’, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019.

Written by the innovation and strategy experts across Isobar’s 85 offices in 45 markets, the report, which is available for download at isobar.com, is built on the concept of Augmented Humanity, developed by Isobar, in 2018. The 2019 trends report explores the changing nature of human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands.

The report is centred round a belief that technology augments our experience of the world, allowing us to work more efficiently, to live healthier lifestyles, to make better human decisions and to expand our creativity. It explains why Isobar believes that this is an important moment in human history, outlines some of the myriad opportunities that these technological developments open up and shines a light on some of the challenges posed by digital disruption.

Jean Lin

Jean Lin, Isobar’s Global CEO, said, “Technology today plays a key role in driving relevance, scale, and elevating human experiences. It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.”

Shamsuddin Jasani

Commenting on the launch, Shamsuddin Jasani, Group Managing Director, Isobar South Asia, said, “We need to embrace the power of technology. Today, we are on the edge of an augmented age where technology is redefining the possibilities of what a human can truly be capable of. This next phase of transformational technological advances, wearable and embedded devices will unlock human potential by tapping into almost all our day to day activities. In 2019, we shall see how digital is going to be omnipresent and VOICE will be the biggest game changer in the field of marketing.”

Isobar’s five key trends for 2019 are:

  1. The evolving interface: How the intersection between humans and technology is changing
  2. The human algorithm: How data can help us to better understand ourselves and enable better decisions
  3. The fluid vs the collective self: How the digital world enhances personal and collective experiences
  4. The trust paradox: How technology can help or hinder our understanding of the increasingly complex world around us
  5. The transformed experience: How Augmented Humanity enables us to feel and experience the world differently and in deeper ways

The annual report provides guidance on navigating this new landscape to keep businesses and brands ahead of the curve for 2019 and beyond. Each chapter outlines why these developments are important, key examples of the trends in action, why businesses need to be aware of them and how they can take advantage of their positive potential.

[“source=cnbc”]

This week in games: Obsidian teases a game reveal, the FTC pledges to look into loot boxes

Obsidian game tease
IDG / Hayden Dingma

We’re in a bit of a lull here. Next week is the Game Awards, a.k.a. that one random point in the winter where we get a bunch of game announcements—and Geoff Keighley gives out a few awards too, if we’re lucky. This week’s all lead-up to that slew of trailers, basically.

But luckily we were off last week for Thanksgiving, so we’ve got two slim weeks of news to recap. Turns out two boring weeks is almost equivalent to one good week, so let’s dig into the FTC’s loot box investigation, Obsidian’s new game tease, Dragon Age…something, Life is Strange 2 and Pathologic 2 and the future of episodic games, and more.

This is gaming news for November 26(ish) to 30.

Anthem alpha and Dragon Age

BioWare’s got a double dose of news this week. First up, Anthem—the game we do know about. It’s set to release in February, less than three months from now if you can believe it. No surprise then that EA’s running a closed alpha December 8 and 9. If you sign up before December 3 you’ll have a chance to participate, though you might want to look over the rules first.

Then there’s the more exciting news, which is a potential Dragon Age reveal set for December—perhaps at the Game Awards, though Casey Hudson’s blog post doesn’t say for sure. Keep an eye out for more soon.

Obsidian

Just a few weeks ago Microsoft announced it acquired Obsidian, which called into question the state of Obsidian’s current projects. We won’t have to wait long for more news apparently, as Obsidian’s currently teasing an announcement for next week’s Game Awards, most likely the project it’s been working on with Take Two. If you head to Obsidian’s site right now you’ll see some odd ads that look vaguely Fallout-esque. Could it be a spiritual successor to Fallout: New Vegas? Or even a spiritual successor to the old isometric Fallouts?

Can’t wait to find out.

Obsidian game tease

IDG / Hayden Dingman

Weight and see

Speaking of Fallout, Bethesda announced its first changes to Fallout 76 this week. Some of these had been discussed before, but we now have a timeline and a few more details. By December 4 the stash limit will increase to 600 pounds, which Bethesda admits is “somewhat conservative,” but it wants to see how the increase affects server load. Then by December 11 the PC version will receive push-to-talk and ultrawide capabilities, as well as an FOV slider. There’s more to see in the official blog post, but these are the highlights. None of it really addresses Fallout 76’s fundamental issues, but at least those enjoying it for what it is will have a slightly smoother experience.

Begun, the Clone Wars have

Anyone still playing Star Wars Battlefront II? Anyone? I’ll admit, it’s been almost a year since I properly checked in on the game. First impressions count, and Battlefront II made a very bad one. But for those who stuck it out, DICE is finally getting around to releasing one of the most iconic conflicts from the original Battlefront II, the Battle of Geonosis. Ewan McGregor is along for the ride too, and those cool six-legged robot-tanks.

The wait is strange, too

Are episodic games over? Telltale shut down, Hitman 2 went back to a full-fledged retail release. It seems like the era has passed us by.

Not helping matters is Life is Strange 2, the first episode of which released in September. History tells us another episode should be releasing around now, but instead Dontnod said this week to expect a January 2019 release—four months after Episode 1. I want them to get it right, of course, but I also don’t want any game to take almost two years from beginning to end. Hell, I barely remember the finer details of Episode 1 already as it is.

Maybe it’s time to retire episodic releases for good.

Pathologic 2.1

…Or maybe not. Ice Pick Lodge announced this week that Pathologic 2, the long-awaited remake/reboot/sequel to cult classic Pathologic, will be released episodically starting in 2019. Like its predecessor, Pathologic 2 is a story told through the viewpoints of three different characters and will be released in corresponding chunks—first the Haruspex’s tale, then sometime later the Bachelor and the Changeling’s stories. Can’t wait? Well, you could always play Pathologic Classic HD instead.

Kiwami

The Yakuza games, long a PlayStation exclusive, started trickling onto PC this past summer with the release of Yakuza 0. It’s been silent since then though, which makes even a hint of news worth mentioning. One Andrew Marmo spotted a listing on SteamDB for Yakuza Kiwami this week, indicating the release isn’t too far off. Hopefully after its official arrival we get some news about the rest of the series too. (Via PC Gamer)

Foxhound

Mutant Year Zero: Road to Eden is one of the few releases left in 2018 that I’m still anticipating, blending XCOM with a just plain weird post-apocalyptic setting. Up until now we’ve seen a lot of Dux and Bormin, a mutant duck-man and pig-man, respectively. Now, just in time for launch, we’re getting a glimpse of Farrow the mutant fox-lady. Love it.

NieRly Game of the Year

Nier: Automata made its way onto our Game of the Year list last year, despite the PC version being pretty damn busted. And it’s still busted, almost two years later—which makes it a bit bizarre to hear Platinum’s reportedly prepping NieR: Automata – Game of the YoRHa Edition for PC. Will that version run? And more importantly, will the original version finally be patched? We’ll find out soon, I guess.

[“source=pcworld”]

This Startup Wants To Wean Kids Off Smartphones And Gadgets With Engaging Activities

Young students form a line as they walk to classes after morning assembly in New Delhi, India. (AP Photo/Kevin Frayer)

In a world where kids already seem to be spending far too much time staring at screens, how do you keep them intellectually challenged without giving them any gadgets?

That’s the problem that Chennai startup Flinto Learning Solutions is seeking to address. Flinto is a reference to flint stones and how early humans created fire. It’s a nod to how the company would like to ignite young minds.

The five-year-old company that was founded by three dads has become a leading player in the early childhood education segment. It provides learning kits and activity boxes to children and to mom-and-pop preschools on a subscription basis. It’s raised $9.5 million in funding to date, the latest of which was a debt investment round in August. Flinto’s investors include venture capital firms Globevestor from the U.S. and India’s Lightbox.

Chennai’s Flinto Learning Solutions provides subscription-based activity boxes and kits for toddlers and kids up to the age of 12. (Source: Flinto Learning Solutions)Flinto Learning Solutions

Flinto said that it made $2.7 million in the past year, and is already profitable at the operational level. It’s looking to make $6 million in the upcoming year. It’s reached more than 500,000 children across 1,000 cities. Flinto is currently shipping to Singapore, Malaysia, Qatar, the UAE, Laos, Indonesia and Kuwait. It sends out 80,000 kits a month, both domestic and overseas.

The company’s cofounders: Arunprasad Durairaj, 37, Vijaybabu Gandhi, 38, and Shreenidhi SP, 36, who had all worked for Tata Consultancy Services at one point, started Flinto when they realized that their own kids were in need of more intellectually stimulating activities. The three of them brainstormed and wanted to see if they could put together toys, activities and books that would help parents.

[“source=gsmarena”]

Google to launch ‘Neighbourly’ app pan-India

Tech giant Google will roll out its ‘Neighbourly’ app, which aims to help people source local information from their neighbours, across India starting today.

In May, Google had launched the beta version of the app in Mumbai and later expanded to Jaipur. In September, it expanded the availability of the app to five more Indian cities, including Ahmedabad, Coimbatore and Mysore.

With over 1.5 million downloads and half a million people on the waitlist, Google is rolling out Neighbourly nationally starting with Bengaluru and Delhi on Wednesday as these cities topped the waitlist, Ben Fohner, Senior Product Manager in Google’s Next Billion Users team, said.

“We want to fill the hyper-local information gap… In our research, we’ve found that most of life happens within a 1 km radius of where you live. We also found that when finding local information, people prefer to ask or discuss with another person,” he added.

Fohner explained that Neighbourly makes it easy to seek advice and recommendations from neighbours who know the area and have similar tastes.

“Early learnings and user feedback from these markets led to helpful insights. Many people, for example, asked to be able to join different neighbourhoods — one where they live and one where they work. These have now been incorporated,” he added.

Sharing city-wise insights, Fohner said Mumbai had seen questions about flooded areas during the heavy rains and finding the nearest Dahi Handi celebration, while Jaipur’s student community asked questions around where to find accounts classes.

“Food is always a popular topic, with questions about the best late night restaurants or seeking for the best street food. Recommendations around popular shopping destinations also ranked high,” he added.

[“source=cnbc”]

Focus shifts to Sheryl Sandberg as Facebook battles critics over practices, lack of oversight

For the past decade, Sheryl Sandberg has been the poised, reliable second-in-command to Facebook CEO Mark Zuckerberg, helping steer Facebook’s rapid growth around the world, while also cultivating her brand in ways that hint at aspirations well beyond the social network. But with growing criticism over the company’s practices or lack of oversight, her carefully cultivated brand as an eloquent feminist leader is showing cracks.

Questions these days aren’t so much about whether she’ll run for the Senate or even president, but whether she ought to keep her job at Facebook.

Though the chances of an ouster are slim, the fact that it has even come up shows the extent of Facebook’s — and Sandberg’s — troubles.

“Her brand was being manicured with the same resources and care as the gardens of Tokyo,” said Scott Galloway, a New York University marketing professor.

“And unfortunately a hurricane has come through the garden.”

Facebook has been dealing with hurricanes for the past two years : fake news, elections interference, hate speech, a privacy scandal, the list goes on.

The company’s response — namely, Zuckerberg’s and Sandberg’s — has been slow at best, misleading and obfuscating at worst, as The New York Times reported last week.

That report, and one from The Wall Street Journal , underscored Sandberg’s influence at the company, even as Zuckerberg has borne much of the criticism and anger.

As chief operating officer, Sandberg is in charge of Facebook’s business dealings, including the ads that make up the bulk of the company’s revenue. She steered Facebook from a rising tech startup into a viable global business expected to reap $55 billion in revenue this year. The company is second only to Google in digital advertising.

But she’s also gotten the blame when things go wrong, including Facebook’s failure to spot Russian attempts to influence US elections by buying US political ads — in rubles.

Though Sandberg has denied knowing that Facebook hired an opposition research firm to discredit activists, she created a permissive environment through what the Times called an “aggressive lobbying campaign” against critics. Facebook fired the firm, Definers, after the Times report came out.

Facebook declined to comment on Sandberg or make her available for an interview.

A representative instead pointed to Zuckerberg’s remarks that overall, “Sheryl is doing great work for the company. She’s been a very important partner to me and continues to be, and will continue to be. She’s leading a lot of the efforts to improve our systems in these areas.”

Sandberg, 49, who was hired away from Google in 2008, has been a crucial “heat shield” for Zuckerberg, as Galloway put it, as lawmakers and the public crank up criticism of the 34-year-old founder.

In September, Facebook sent Sandberg to testify before the Senate intelligence committee, eliciting a warmer response than her boss did three months before.

Sandberg, former chief of staff for treasury secretary Larry Summers, appears more comfortable in Washington meeting rooms than Zuckerberg, who can seem robotic.

Her profile is high enough that lawmakers don’t feel stilted when she shows up. She’s written (with help) two books, including 2013’s “Lean In” about women and leadership.

Her second book, “Plan B,” is about dealing with loss and grief after her husband died unexpectedly. She was the lone chief operating officer among a who’s who of tech CEOs — including Apple’s Tim Cook and Amazon’s Jeff Bezos — to meet with Donald Trump a month after his election.

“It’s both who she is and how bereft Silicon Valley is of strong, powerful female voices,” crisis management expert Richard Levick said.

“She has positioned herself as one of those strong voices with ‘Lean In.'” But her high profile also makes her more susceptible to criticism.

The chorus for Sandberg to leave is getting louder. CNBC commentator Jim Cramer predicted Monday that Facebook’s stock would rise if Sandberg leaves or gets fired. NYU’s Galloway believes both Sandberg and Zuckerberg should be fired for allowing Facebook to turn into an entity that harms democracy around the world.

“Every day executives are fired for a fraction of infractions these two have committed,” he said.

Besides elections interference, Zuckerberg and Sandberg have been criticized for their slow response to the Cambridge Analytica scandal, in which the data-mining firm accessed millions of users’ private information without their permission.

The pair were silent for days after the news came out. According to the Journal, Zuckerberg told Sandberg this spring that he blamed her and her teams for the “public fallout” over Cambridge Analytica.

Citing unnamed sources, the newspaper said Sandberg at one point wondered if she should be worried about her job (though that appears to no longer be the case, based on Zuckerberg’s public support).

Because of the way Facebook is set up, firing Zuckerberg would be all but impossible. He controls the majority of the company’s voting stock, serves as its chairman and has — at least publicly — the support of its board of directors. Essentially, he’d have to fire himself.

Firing Sandberg would be the next logical option to hold a high-level executive accountable, but Galloway also doesn’t see this happening.

For one thing, he said, it would look bad to fire one of the only top female executives in an industry where women “face inordinately high obstacles to get to leadership positions.” Beyond that, Sandberg has also been a positive force on Facebook.

[“source=cnbc”]

PC market in India grows 20.2% QoQ to 2.7 mn units in September quarter

PC shipment in India grew 20.2 per cent in the July-September period to 2.71 million units against the previous quarter, driven by strong growth in commercial and consumer segments, as per research firm IDC.

IDC, in its report, noted that while shipment had grown sequentially, the sales had declined by 10.6 per cent compared to July-September 2017 quarter “owing to increased sell-in due to goods and services tax (GST) implementation in Q3 2017”.

“While the excitement at the premium end of the market will remain and is expected to grow further, IDC expects overall India personal computer (PC) market to decline due to Intel chip shortages and also on account of post Diwali slowdown of the market,” Navkendar Singh, Associate Research Director (Client Devices and IPDS) at IDC India, said.

OEMs are also expected to revamp their portfolio with new product launches in mid to premium segment in the next few months, Singh added.

HP led the tally with 30.7 per cent market share, followed by Dell (22.9 per cent), Lenovo (21.3 per cent) and Acer (12.1 per cent) in the September 2018 quarter.

Ongoing global enterprise account refresh and fulfilment of spill-over education projects are expected to drive the commercial segment contribution in the fourth quarter of 2018, he said.

The consumer PC market recorded an overall shipment of 1.45 million units in the September 2018 quarter — a growth of 33.9 per cent over the last quarter.

“Increase in discretionary spending aided by consumer financing schemes provided a strong momentum to premium device like gaming notebooks. Festive season buying, and online sales also resulted in increased consumer spending,” IDC India Research Manager (IPDS and PC) Nishant Bansal said.

IDC noted that e-tailers also contributed to the growth “with their multiple efforts on wider product portfolio availability and affordability efforts like easy financing and EMI” in partnership with almost all the major vendors.

The commercial PC market registered a sequential growth of 7.5 per cent to 1.25 million units in the said quarter compared to April-June 2018 quarter.

[“source=cnbc”]

Walgreens and Humana are reportedly in talks to take stakes in each other

A customer views merchandise for sale at a Walgreens store in the Hollywood neighborhood of Los Angeles.

Christopher Lee | Bloomberg | Getty Images
A customer views merchandise for sale at a Walgreens store in the Hollywood neighborhood of Los Angeles.

Drugstore chain Walgreens Boots Alliance and health insurer Humana are in preliminary talks to take stakes in each other, the Wall Street Journal reported Tuesday, citing unnamed sources.

The two are also in discussions about potentially expanding their current partnership that serves seniors, the report added. The report cautioned that such talks are preliminary, and there is no guarantee of a deal.

Shares of Walgreens were up less than 1 percent in trading after the market’s close, while shares of Humana were unchanged.

The discussions are a sign of the disruption facing pharmacies and health insurance companies, as both industries face new pressures. Consumers can now get their household goods online and in convenience stores. The health-care industry is undergoing dramatic transformation amid regulatory scrutiny over rising costs.

How to approach health care sector post-midterms

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Some competitors have already made their move. Amazon recently acquired online pharmacy PillPack. CVS Health last year announced its $69 billion acquisition of Aetna, which will combine CVS’ pharmacy and pharmacy benefits manager platform with Aetna’s insurance business.

Walgreens has been hoping to position itself as more of a broader health-care company helping to transform patient experience, while lowering costs. To this end Walgreen has been signing deals with a number of health-care companies including Humana and diagnostics company LabCorp.

It has also explored a number of options, including a potential deal with AmerisourceBergen. Talks with the wholesale drug distributor ended without an agreement last year.

Pharmacy sales account for almost 70 percent of Walgreens’ U.S. revenue. In the less competitive international retail environment, Walgreens garners about 35 percent of its sales from its pharmacy.

[“source=cnbc”]

Retail stocks slide as CEOs fail to persuade skeptical investors that outlook is rosy

Shoppers enter Macy's department store on 'Black Friday' on November 23, 2017 in New York City.

Stephanie Keith | Getty Images
Shoppers enter Macy’s department store on ‘Black Friday’ on November 23, 2017 in New York City.

Executives at most of the major retailers were confident in recent third-quarter earnings calls that shoppers will show up at stores and online in full force this holiday season. But skeptical investors were unconvinced and sold off their shares en masse Tuesday.

Shares of Target tanked more than 10.5 percent Tuesday on the heels of its earnings report, as Kohl’s stock tumbled 9.2 percent, Ross Stores fell 9.4 percent, and Lowe’s fell nearly 6 percent. Their lackluster earnings reports also drove the shares of other companies such as Under Armour, Tapestry and Home Depot into the red.

Best Buy was the one major retailer that saw its shares climb for the day, closing up more than 2 percent, after its quarterly earnings and sales topped Street expectations. The electronics retailer’s stock stumbled by nearly 2 percent earlier in the day, falling with much of the companies included in the S&P 500 Retail ETF. The index of retail stocks fell 3.3 percent Tuesday and 11.4 percent over the last eight trading days.

“Everything we are seeing about the consumer is very positive,” Best Buy CEO Hubert Joly said on a call with reporters Tuesday. “The consumer is in great shape, there is no doubt.”

Holiday sales are expected to grow near 5 percent this year. Low unemployment in the U.S., coupled with rising wages, are giving companies such as Macy’s and Walmart confidence to predict they’ll sell more this year than in past holiday seasons. Walmart CEO Doug McMillon said there is“momentum in the business as we execute our plan and benefit from a favorable economic environment,” according to a statement posted on its web site after it reported earnings last week.

Target CEO Brian Cornell mirrored Joly and McMillon, telling reporters on a conference call Tuesday that consumer spending is still strong.

“There is no indicator as we sit here today that the consumer environment is slowing as we enter the holiday season,” Cornell said.

He raved about the U.S. economy earlier this year, saying it was one of the best he’d ever seen in his career.

The only problem I can find with retail right now is the stock market: Kniffen

The only problem I can find with retail right now is the stock market: Kniffen   13 Hours Ago | 04:23

Still, investors aren’t cheering the news. They’re paying closer attention to pressures on profits. While Target’s third-quarter sales were up, its earnings slightly missed the mark. And Kohl’s beat analysts’ quarterly expectations, but its full-year profit outlook was on the low end of Wall Street forecasts.

“I think there has been some skittishness around retail,” KeyBanc analyst Ed Yruma told CNBC. “Like, is this as good as it gets?”

Investors are starting to look past the holiday season and are already thinking about 2019, he added. There’s the threat of new tariffs on Chinese goods going into place next year, along with predictions the economy may cool and force consumers to pull back on spending. Retailers, meanwhile, are still expected to invest in their websites and mobile apps to keep pace with Amazon and other major e-commerce brands.

“You grow online … you’re going to have some expense structure against your margin because you’re doing things,” Jan Kniffen, CEO of consulting firm J Rogers Kniffen WWE, told CNBC’s “Power Lunch.” “That’s a problem with the group, whether you’re Macy’s or Walmart or Target … You’re having some expenses go up because of all the great online business you’re doing, but that’s what you have to do to grow.”

Spending online is predicted to climb more than 14 percent this holiday season, compared with growth of 2.7 percent at bricks-and-mortar retailers. But the majority of retail sales in the U.S., nearly 90 percent, still takes place at stores, according to the U.S. Commerce Department.

Looking past the holidays, the first and second quarters for retailers across the board should be “pretty good,” Kniffen said. But, “at some point the tax law effects start to slow down, and we’ll start to see that in the business.”

[“source=cnbc”]

New fitness guidelines hope to motivate Americans to exercise: ‘There is always day one’

Story image for Fitness & Exercise news from Fox 59

A report released Monday shows less than one-third of Americans meet new physical fitness guidelines. That’s according to the U.S. Department of Health and Human Services. The failure to meet the requirements leads to 10 percent of all premature death. That’s why they’re pushing an updated message of move more, sit less.

The U.S. Secretary of Health and Human Services, Alex M. Azar II, released this message:

“Today, about half of all American adults—117 million people—have one or more preventable chronic diseases. Seven of the ten most common chronic diseases are favorably influenced by regular physical activity. Yet nearly 80 percent of adults are not meeting the key guidelines.”

Now, we get it. It’s hard to find time to work out. For Jeremy York, who works to find time to work out each week, he said everybody’s busy.

“You’ve got so much going on with work, but you’ve got to carve out time to get some health and fitness activities in,” said York.

But, what if new updated requirements said your new goal should be 22 minutes.

“How can you be more active in 22 minutes of your day?” said Melanie Roberts with the National Institute for Fitness and Sport.

That’s right, 22 minutes a day. For the first time in a decade, the federal government is updating recommendations for physical activity for adults and children. Roberts is on board with this idea.

“Maybe that builds into 25 minutes a day, and maybe that builds into a more solid routine. We want exercise to become a habit,” said Roberts.

This 118 page report is a push to send home a message. It includes several new science-based guidelines for exercise and its benefits:

  • Additional health benefits related to brain health, additional cancer sites, and fall-related injuries;
  • Immediate and longer term benefits for how people feel, function, and sleep;
  • Further benefits among older adults and people with additional chronic conditions;
  • Risks of sedentary behavior and their relationship with physical activity;
  • Guidance for preschool children (ages 3 through 5 years);
  • Tested strategies that can be used to get the population more active.

Roberts added one of the most important parts of exercise is to understand the short and long term benefits.

“So that might be thinking more clearly, sleeping better, that immediate effect that exercise gives you and that turns into the long-term benefits of your decreased risk for diabetes, dementia, cancers.”

Children younger than six years old were also included on the report for the first time.

“Over the last decade we’ve noticed they struggle more taking a lap around our track and their struggling with activity into their day,” said Roberts.

The report is now calling on youth sports leaders, along with employers and the medical care industry to motivate people to get healthy.

York, when not at the gym, works in human resources. He said, “Find times to work out during the day, after work and even provide kinds of rewards or motivations.”

According to the guidelines, the lack of physical activity is linked to $117 billion in annual health care costs. To check out the full Physical Activity Guidelines for Americans, click here.

[“source=forbes]