Chinese smartphone maker OnePlus has emerged as the market leader in premium smartphone brand in India, according to leading market research firm IDC’s Q3 2018 Quarterly Mobile Phone Tracker report.
The device maker led the USD 400+ premium segment with 37 percent market share with Apple and Samsung trailing behind at second and third position respectively.
In addition to leading the premium segment, OnePlus also clocked its highest shipment ever in a single quarter, which led to pushing the average selling price in the online space to USD 166 in 3Q18 from USD 156 in 3Q17.
“OnePlus climbed to the leadership position at the back of OnePlus 6, surpassing Samsung and Apple. With its dedicated community building activities and high decibel promotional activities on social media platforms, the vendor has been gradually scaling up in volumes,” Upasana Joshi, Associate Research Manager, IDC India said.
After making its debut in 2014, OnePlus’ popularity has taken huge strides as the smartphone maker consistently launched devices with flagship level specifications at an affordable price.
While one can attribute OnePlus’ recent success to a strong word-of-mouth and positive reviews from tech pundits for its recently-launched flagship smartphone, it has tweaked its strategy for the OnePlus 6T.
In order to increase its reach into the tier-II and tier-III cities, the company moved away from its online-only strategy and tied up with leading offline players such as Croma outlets and Reliance Digital outlets pan-India.
OnePlus 6T, the company’s most recent flagship smartphone, sports features such as 6.41-inch Optic AMOLED display, Snapdragon 845, in-screen fingerprint sensor. The device is available in 6GB/128GB, 8GB/128GB and 8GB/256GB variants and has been priced at Rs 37,999, Rs 41,999 and Rs 45,999 respectively.
The device is available for purchase from Amazon.in, oneplus.in, Croma stores, Reliance Digital stores along with all OnePlus exclusive offline stores. It has been launched in midnight black, mirror black and thunder purple colour variants. Thunder purple, which is a special edition, will be available only in the 8/128 GB variant and will retail at Rs 41,999